Reigning PBR Teams World Champion Carolina Cowboys Return to First Horizon Coliseum for 2026 Homestand Sept. 18-20
The Carolina Cowboys made history in 2025 by clinching the PBR Teams Championship, becoming the first major professional sports team to win a title for the Carolinas since 2006. Today, the team announced that their annual homestand, PBR Cowboy Days, will return to First Horizon Coliseum next season on September 18-20, 2026.
Tickets for the event are currently on sale and can be purchased online at TicketMaster.com and PBR.com, at the First Horizon Coliseum Box Office, or by calling PBR customer service at (800) 732-1727. Cowboy Days will mark the team’s official competitive return to the Piedmont Triad and first time contending in front of their hometown crowd since clinching the championship title.
“We’re thrilled to bring the heart-pumping, adrenaline-filled action of the PBR Teams league back to First Horizon Coliseum in 2026, this time as the defending league champions,” said Austin Dillon, the Carolina Cowboys’ general manager, two-time NASCAR Champion and 2018 Daytona 500 Champion. “The community support has been amazing, and we hope everyone can come out to PBR Cowboy Days September 18-20 as we defend our 2025 title.”
The Cowboys are the Carolinas’ first-ever professional bull riding team, competing in a league which transforms bull riding from an individual to team-formatted competition. Under the leadership of Head Coach, PBR Co-Founder and PRCA world champion Jerome Davis, alongside assistant coach Robson Palermo, a three-time PBR World Finals Champion, the team features a talent-packed roster including 2022 PBR World Champion Daylon Swearingen, 2016 PBR World Champion Cooper Davis, two-time PBR World Champion Jess Lockwood, ten-time PBR World Finals qualifier Derek Kolbaba, and Cherryville, North Carolina native Clay Guiton, who was named 2025 PBR Championship MVP as a rookie in 2025
The team is owned by NASCAR legend Richard Childress and notable entrepreneurs and agriculturalists Jeff and Tammie Broin.
In 2025, the Carolina Cowboys (19-16) went on a perfect 4-for-4 run and won 13 of their final 17 games en route to claiming their first PBR Teams Championship.
Once under the lights in Vegas, the Cowboys shone brighter than ever, going perfect from the first round through the Title Game. Carolina defeated the Nashville Stampede in the opening round before taking down the second-seeded Austin Gamblers in the next round. On Championship Sunday, the Cowboys challenged and defeated the Arizona Ridge Riders ahead of the Title Game against the Missouri Thunder.
Carolina’s win over the Ridge Riders was the first Teams Championship overtime game in league history. Teams Championship MVP Clay Guiton rode Milestone for 88 points to advance the Cowboys to the Title game.
During their homestand earlier in the season, the Cowboys went a perfect 3-0 at home, defeating the Missouri Thunder, Nashville Stampede, and Austin Gamblers with the latter coming down to an 88.5-point re-ride by Clay Guiton aboard Bomb Diggity.
League event attendance also continued to increase in the 2025 season. On television, the bull riding games reached 3.0 million people when airing on CBS and CW on the same weekend, totaling 28.2 million fans reached in the 2025 season. Even with a ranker pen of bulls, the on-the-dirt product has never been better, demonstrated in riding percentages at 42.13 percent for the 2025 season, up by almost a full two percent and another Championship decided in the final outs of the Championship game.
The bull riding action for the 2026 PBR Team Series’ Cowboy Days at First Horizon Coliseum begins at 7:45 p.m. ET on Friday, September 18, 6:45 p.m. ET on Saturday, September 19, and 1:45 p.m. ET on Sunday, September 20.
Three-day ticket packages are available, offering fans a 20% discount on select price levels for the first week using unlock code 33625.
For more information on Carolina Cowboys, and for updates on the upcoming PBR Cowboy Days, visit https://pbr.com/teams/carolina-cowboys, Carolina Cowboys on Facebook, @carolinacowboyspbr on Instagram, or @CARCowboysPBR on Twitter. Go behind the scenes for the Carolina Cowboys’ championship season with exclusive long form video content on the Carolina Cowboys’ YouTube channel @CarolinaCowboys.
About the Carolina Cowboys:
The Carolina Cowboys, 2025 PBR Teams Champions, are based at First Horizon Coliseum in Greensboro, N.C., where the team will hold its fifth Cowboy Days homestand September 18-20, 2026. The Cowboys are coached by PBR co-founder Jerome Davis and assistant coach Robson Palermo, a three-time PBR Teams Series World Champion. Under the leadership of General Manager Austin Dillon, the 2018 Daytona 500 Champion, the team is owned by 2017 NASCAR Hall of Fame inductee Richard Childress and prominent entrepreneurs and agriculturalists Jeff and Tammie Broin. From a one-man team in 1969, Richard Childress grew Richard Childress Racing (RCR) into one of the most-respected organizations in NASCAR, with nearly 400 team members supporting full-time operations in the NASCAR Cup Series and NASCAR Xfinity Series. As a car owner, Childress has earned more than 200 victories in NASCAR’s top three national series, 17 championships, three Daytona 500 championships and three Brickyard 400 championships. Away from the track, Childress is a businessman, philanthropist and conservationist – he loves wine, the outdoors, supporting the military, and investing in America’s youth. Childress’ properties include the award-winning Childress Vineyards. He sits on the board of directors of Growth Energy and holds an honorary doctorate degree from the University of Northwestern Ohio. Entrepreneur and agriculturalist Broin is the founder and CEO of bioprocessing giant POET, the world’s largest biofuel producer. Broin and RCR have a longstanding partnership through NASCAR and worked together to upgrade the league to 15% bioethanol.
